The Rise, Fall, and Controversial Comeback of Coastal Scents: A Beauty Industry Saga
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In this riveting episode, Jen Luv takes us on a journey through the rise, fall, and controversial resurrection of Coastal Scents, a brand that once ruled the realm of affordable makeup. From their iconic eyeshadow palettes to budget-friendly brushes, Coastal Scents was a staple in the early days of YouTube beauty tutorials. Jen's personal anecdotes of splurging on their products evoke a sense of nostalgia for a bygone era when makeup enthusiasts reveled in the thrill of experimenting with vibrant colors.
However, as the beauty industry evolved, Coastal Scents faced fierce competition from behemoths like Morphe and ColourPop, ultimately fading into obscurity. The shocking revelation of Coastal Scents' closure in 2021 left many wondering about the brand's fate, only to be blindsided by its unexpected return as an MLM scheme with exorbitant prices. The once-beloved makeup brand's transformation into a pyramid scheme raises eyebrows and sparks skepticism among consumers and beauty aficionados alike.
Jen's deep dive into Reddit posts and emails unveils a tale of betrayal, corporate greed, and the intricate web of deceit that led to Coastal Scents' demise. The intricate details shared by former reseller Donna shed light on the brand's questionable practices, leaving a bitter taste in the mouths of loyal customers. As Coastal Scents attempts to claw its way back into the spotlight, the beauty community remains divided, torn between fond memories of the past and apprehension towards its uncertain future.
Image copyright Youtube
Image copyright Youtube
Image copyright Youtube
Image copyright Youtube
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Viewer Reactions for You won't believe what Coastal Scents just did...
Comments on the misspelling of "JION US" by the company
Nostalgia for Coastal Scents products and memories
Concerns about the MLM aspect of the company
Speculation on the company's business decisions and distribution
Excitement over seeing old YouTube beauty gurus in the video
Memories of past purchases from Coastal Scents
Surprise at the direction the company is taking
Nostalgia for Coastal Scents products and their impact on makeup routines
Speculation on the company's future and potential content from influencers
Discussion on MLMs and their presence in the beauty industry
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