E.L.F. Beauty's $1 Billion Acquisition of Road Beauty: Haley Bieber's Inclusive Success
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In the latest episode of Jen Luv's beauty saga, the spotlight shines brightly on E.L.F. Beauty's jaw-dropping acquisition of Road Beauty for a staggering $1 billion. Now, that's not pocket change, folks. E.L.F. splashed $800,000 in cash, coupled with stock options, with an additional $200,000 riding on Road's performance. This move raised eyebrows across the beauty industry, leaving many scratching their heads in confusion. But hold on, there's more to this plot twist.
Road Beauty, under the helm of Haley Bieber, managed to double its customer base and rake in a whopping $212 million in net sales. And guess what? They achieved this feat solely through their website, no Sephora or Ulta magic involved. But wait, there's a twist in the tale - Road is gearing up to conquer Sephora stores in the US, Canada, and the UK. With Haley still steering the ship as founder and chief creative officer, the brand seems set for a meteoric rise. And that's not all.
When Gloria George called out Road's blushes for their lack of inclusivity, Haley didn't shy away from the challenge. Instead, she rolled up her sleeves, dialed Gloria, and brought her on board to revamp the blushes for deep skin tones. This bold move not only won hearts but also showcased Road's commitment to diversity and inclusivity. With impressive deep lip liner shades hitting the shelves, Road is proving to be a force to be reckoned with in the beauty industry. And as the story unfolds, one thing's for sure - the beauty world is in for a wild, unpredictable ride.
Image copyright Youtube
Image copyright Youtube
Image copyright Youtube
Image copyright Youtube
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