Decoding Too Faced: Nikkiet Tutorials Collab & Controversial Products
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In this episode of "Jen Love," we delve into the tumultuous tale of the Too Faced and Nikkiet Tutorials collaboration. Nikkiet's candid revelation about the palette hints at underlying issues, shrouded in mystery. The narrative zooms in on the meteoric rise and eventual decline of Too Faced, spearheaded by the flamboyant Jared Blandino and overshadowed by corporate behemoth Estee Lauder. Amidst the glitz and glamour of celebrity endorsements from A-listers like Julia Roberts and Madonna, Too Faced carved a niche in the beauty industry, only to fade into obscurity with changing tides.
Jared's unorthodox approach to makeup creation, marked by bold experimentation and boundary-pushing formulations, set Too Faced apart in its heyday. From the pioneering glitter eyeshadow to the controversial diet lip gloss collaboration with Fuse, the brand's evolution was a rollercoaster of highs and lows. The brand's foray into products touting plastic surgery-like effects raised eyebrows, reflecting Jared's skewed perception of women's desires and beauty standards.
The early launches of Too Faced, including the iconic Quickie Chronicles eyeshadow palettes, showcased a blend of sensuality and sophistication that captivated consumers. However, Jared's questionable marketing tactics, such as promoting lip glosses as appetite suppressants and equating makeup with cosmetic procedures, drew criticism. As the narrative unfolds, the intricate web of controversies surrounding Too Faced unravels, shedding light on the brand's tumultuous journey through the ever-evolving landscape of the beauty industry.
Image copyright Youtube
Image copyright Youtube
Image copyright Youtube
Image copyright Youtube
Watch Behind the Controversy: The Rise and Fall of Too Faced on Youtube
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Events leading to the rise and fall of Too Faced
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Mention of Bitter Lace Cosmetics' rainbow highlighter
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