Corey BR us Launches chalk Factory: Black-Owned Beauty Brand Promoting Self-Love
- Authors
- Published on
- Published on
Jen Luv recently shed light on the story of Corey BR us, a 25-year-old entrepreneur behind the newly launched chalk Factory, a black-owned Beauty business. Inspired by her personal struggles with lupus and online bullying, Corey's brand is a beacon of self-love, inclusivity, and representation. Fondly nicknamed "chalk" by her dad, who happens to be none other than Snoop Dog, Corey's brand ethos radiates love and acceptance. With a focus on lip products like lip glosses, pencils, scrub, and mask, chalk Factory aims to empower individuals through self-expression and confidence. Priced between $21 and $26, these products are now available on Corey's website, with plans to expand into the chalk Foundation later this year to promote mental wellness and empowerment, particularly for those facing societal pressures and health challenges.
On the other end of the spectrum, the world of influencer brands has seen its fair share of ups and downs, as highlighted by Jen Luv. While some brands like Laura Lee Los Angeles and Jaclyn Cosmetics have faced closures, others like Ali Gin's Rie Beauty and Marl Stelle's Mar Day are thriving. Made by Mitchell, for instance, faced a near-closure due to slow sales after launching at Beauty Bay, only to be saved by the Tik Tok shop, becoming the first British company to hit $1 million in a single day. Looking ahead, the brand is eyeing a $57 million mark in 2025, with plans to expand into brick-and-mortar retailers like Ulta Beauty, potentially offsetting any impact from the uncertain future of Tik Tok shop in the US.
Meanwhile, the beauty industry landscape continues to evolve, with brands like the ordinary making bold moves. Known for their transparency, the ordinary recently brought back their serum Foundation after discontinuing their color cosmetics line in 2022. Priced at an affordable $7.50, the serum Foundation boasts 36 shades and a fluid, buildable coverage finish. However, the limited release strategy has raised eyebrows among customers, questioning the brand's long-term commitment. Despite this, the ordinary remains steadfast in their approach, hinting at a potential permanent status based on customer feedback. In a market saturated with options, brand loyalty is becoming a rare commodity, with consumers demanding quality over quantity in their beauty purchases.
Image copyright Youtube
Image copyright Youtube
Image copyright Youtube
Image copyright Youtube
Watch Made By Mitchell CRUSHING Influencer Brands! + Snoop's Daughter Launches Beauty Brand! | WUIM on Youtube
Viewer Reactions for Made By Mitchell CRUSHING Influencer Brands! + Snoop's Daughter Launches Beauty Brand! | WUIM
Viewers are enjoying the new format of the video
Mention of old trends making a comeback, like lickable body sprays and frosted lipsticks
Appreciation for Tilt Beauty's stance on autoimmune illnesses
Requests for a review of the shark mask and Creami product
Comments on the nostalgia of past fragrances and body care products
Discussion on the potential popularity of frosted lips and Y2K vibes
Appreciation for the commentary provided in the video
Concerns about sensitive skin and fragrance in certain products
Comments on brand loyalty in skincare versus cosmetics
Mention of support for Starrily over Holo Taco
Related Articles
Shark Cryoglow LED Mask Review: 70-Day Journey to Youthful Skin
Jen Luv reviews the Shark Cryoglow Med Spa Light Therapy Mask after 70 days of use, exploring red and blue light therapy benefits for anti-aging and acne treatment. Join her skincare journey for insights on LED technology and real-world results.
Terszian: Luxury Skincare Line Tribute to Brandon Truax
Explore the launch of Riad Sweden's luxury skincare line, Terszian, in tribute to his late partner Brandon Truax. Discover the high-end products and the brand's unique approach to skincare.
Beauty Industry Drama: Charlotte Tilbury vs. Huda Beauty, Shakira's Hair Care Line, Revlon x Ice Spice Fragrance Collab, Top 100 Companies Ranking
Charlotte Tilbury and Huda Beauty clash over a Tik Tocker's setting spray comparison. Shakira launches Isimma hair care line, Revlon collaborates with Ice Spice for a new fragrance. WWD ranks top 100 beauty companies, highlighting industry competitiveness and trends.
Beauty Industry Shake-Up: Wayne Goss Resigns, Paris Hilton's Paravey Launches
Wayne Goss's emotional resignation from his beauty brand hints at internal turmoil. Paris Hilton's Paravey Beauty introduces innovative skincare products with a playful marketing strategy. Both stories reflect the evolving landscape of beauty entrepreneurship.