Inclusivity Concerns: Beauty Brands' Sunscreen Controversies
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In this episode, James Welsh delves into the Tower 28 sunscreen saga, revealing a glaring issue in the beauty industry's quest for inclusivity. The sunscreen, touted as invisible on all skin tones, fell short when tested on deeper skin tones, leaving an unsightly white cast. This blunder echoes a similar misstep seen in Euphoria's foundation launch, where deeper shades missed the mark entirely. Welsh points out that brands often prioritize clean beauty trends over efficacy, opting for zinc sunscreens that don't cater to all skin tones.
Furthermore, the apology issued by Tower 28 came across as performative and lacking genuine inclusivity, further highlighting the disconnect between brand messaging and product reality. Moving on, Welsh shifts focus to Primally Pure, a clean beauty brand causing a stir with their sunscreen campaign. By labeling other sunscreens as "poison," the brand attempts to create controversy but ends up spreading misinformation and fear-mongering tactics. Experts in the beauty community, including dermatologists and cosmetic chemists, have criticized the campaign for its misleading claims.
The founder of Primally Pure defends the campaign as a means to raise awareness about certain ingredients linked to hormone disruption. However, this approach has been debunked by experts like Dr. Michelle Wong, who emphasize the safety of sunscreen in cosmetics. Welsh concludes by condemning brands that prioritize fear-based marketing over science and inclusivity, highlighting the importance of creating products that are grounded in efficacy and cater to diverse skin tones. The incidents discussed serve as a cautionary tale for the beauty industry, urging brands to prioritize authenticity and inclusivity over sensationalism.
Image copyright Youtube
Image copyright Youtube
Image copyright Youtube
Image copyright Youtube
Watch Trash Formulas, Fake Inclusive Marketing - Why Everyone's Talking About Tower 28's New Sunscreen! on Youtube
Viewer Reactions for Trash Formulas, Fake Inclusive Marketing - Why Everyone's Talking About Tower 28's New Sunscreen!
Discussion on Tower 28 sunscreen causing white cast on darker skin tones
Criticism of deceptive marketing strategies by brands
Lack of diversity in inclusive skincare products
Frustration with lack of progress in sunscreen technology in the US
Appreciation for James' honesty and commitment to truth in skincare
Concerns about harmful ingredients in certain sunscreens
Critiques on brands not considering all BIPOC communities
Disappointment in brands' behavior and lack of transparency
Questioning the need for sunscreen on melanin-rich skin
Appreciation for James' video directing viewers to other informative content creators
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